IBM Watson
Marketing Insights

AI-powered predictive customer insights for your business

IBM Watson Marketing Insights provides AI-powered recommendations designed to help marketers understand and anticipate customer behaviors . It recommends prioritized target audiences based on key predictors, or lets you explore your own, creating segments based on a rich profile of customer data compiled from multiple sources utilizing complex and robust queries. You can export the resulting target audience lists to any requesting application across channels in just a few clicks.

Use the visual interface to construct the most impactful audience for your campaign strategies, becoming more relevant to your customers and the customer journey. 

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  Feature spotlights:

  • Rich, prebuilt analytics.  Prebuilt, predictive analytic models designed to support key marketing objectives allow marketers to gain instant insights into customer trends and predicted behaviors.

  • Insights explained in natural language.  Outcomes of the analysis are depicted graphically, while key predictors (the reasons behind the recommendations) are presented in natural language – no complicated math to understand.

  • Recommended target audiences.  Automatically identifies high priority, high-impact target audiences based on key behavioral drivers.

  • Swift export of audience lists for execution.  Audience lists are pushed in one-click to Watson Campaign Automation or (Standard Edition only) to IBM Universal Behavior Exchange for execution through any campaign platform.

  • Automated data and model refresh.  Dynamic segment profiling enables you to create meaningful segments for targeting every time, while also automatically refreshing audience memberships.

Contact B2B Next if you have questions or need more information about IBM Watson Marketing Insights.

We will be happy to help you.